Today’s podcast guest, Azhelle Wade, has worked in the toy industry for over 10 years with companies like Toys R Us, Horizon Group USA, and now Creative Kids, as the VP of Brand and Product. Azhelle launched The Toy Coach when she noticed that too many inventors attend toy shows or pitch meetings with “half baked” ideas that they’d spent too much money on. Her podcast, Making It in The Toy Industry teaches inventors how to keep their toy and game ideas toyetic, cost-effective, and how to answer buyer needs.

We discuss Azhelle’s 5-step process to unlocking your ideas, which are game changers whether you’re designing toys or anything else for that matter!

Find Azhelle’s website here

Listen to Making it in the Toy Industry

And find Azhelle on social media, all @thetoycoach

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